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As well as being a guitarist, I fancy myself a bit of a tennis hack. Prolly cause I use the racket as a makeshift guitar instead of working on my backhand. But I digress.
I was watching the Indian Wells tennis tournament here in California when I saw a comercial for Gibson. It has a guy playing a LP stating... Lyrics = wasted time between solo's.
My point... and i'm sorry for taking so long to make it..... What kind of audiecnce is Gibson trying to reach?
I understand beer comercials during football games. I also understand ING financial services for Tennis and Golf... But Gibson guitars, for the snooty upper crusty tennis crowd?
Maybe i'm just posting tired late at night here, but each time it comes on I just can't help but think....... Are they really trying to reach retirement age housewives amp; grandmothers? Or am I just underestimating the appeal of tennis to our contries youth?
No real question here....... but, has anyone else seen these comercials? Any comments??
Or should I just suck back another beer and watch Rod**** and Hewitt battle it out?
Louis

john mcenroe owns one of the few lefty burst LPs.


Originally Posted by bryvincentjohn mcenroe owns one of the few lefty burst LPs.

I totally forgot Johnny Mac was a player..


Originally Posted by loudriver23I understand beer comercials during football games. I also understand ING financial services for Tennis and Golf... But Gibson guitars, for the snooty upper crusty tennis crowd?Hey there's a reason why Gibson is becoming more and more of a Doctor/Lawyer crowd. They are the ones with the money, and the desire to own guitars similar to the ones their hero's play/played

Luckily my local dealer has pretty low prices but on a 40k a year salary I still can't afford one

Yeh, I always thought of Gibsons as more upper class to a company like Fender, they cost a lot more.

it makes sense, with gibsons actions at NAMM. Prophet was right, if you look on the LPF you can't help but think of the most respected members of the forum w/ enormous collections of gibsons including 50's les pauls as being millionaires, I mean how else can you afford to buy stuff like that?

they say that gibsons have increased in price according to inflation, but heck, my dad could afford his '68 SG with a little help from his parents when he was 19, and they were cuban refugees in new jersey working at minimum wage.

I seriously think that the guitar collector millionaire type buyer is ruining the prices of good guitars since gibson still makes alot of profit off of those people. If they can make so much cash with their prices up and appealing to rich people, why bother lowering prices.